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The difference between external linking and internal linking

External linking and internal linking are two different types of links used in website design and navigation.

External linking refers to the practice of linking from one website to another website. For example, if your website links to a news article or another resource on a different website, that is considered an external link. External links play an important role in search engine optimization (SEO) by helping to establish the credibility and authority of a website.

Internal linking refers to the practice of linking from one page of a website to another page within the same website. For example, if you have a blog post on your website and you link to another page on your website that provides additional information on the same topic, that is considered an internal link. Internal links help to improve the user experience by making it easier for visitors to navigate your website and find the information they are looking for.

Internal links also play a role in SEO by helping to distribute link equity throughout a website and to improve the overall link structure and hierarchy of a website. This can help to improve the visibility and rankings of individual pages on a website in search engine results.

Overall, both internal linking and external linking are important for website design and SEO, and a well-structured website will typically use a combination of both types of links to help visitors find the information they need and to improve search engine visibility and rankings.